First, even having a Recycling Economic Developmental Liaison.
“I think you can see more opportunity when you can straddle two worlds,” said Betts of her position, which was specifically created to bring together the separate Resource Recovery and Economic Development departments in order to attract, retain, and grow zero waste businesses and entrepreneurs, thus creating local jobs and fostering a resilient zero waste ecosystem in Central Texas.
Second, creating (or supporting) a sustainable business.
Recycling, reducing, and reusing creates new company ideals, which create new career opportunities which creates a healthier more sustainable living environment. One company that has created a new opportunity through recycling is Toybrary, which functions like a library with toys that people can rent for children.
Third, seeing beyond waste.
“As manufacturers are designing things they should think about how to dispose of it,” said Betts, which means often not disposing it at all. Local Fixit Clinics teach people how to rebuild their broken items, from appliances to clothing to bicycles, and Betts recommends considering things as within a circular economy.